From its founding, drawing on themes of mystery and secrecy has been one of Illusione’s hallmarks. Its earliest cigars used abbreviations and numerology for their names, while numerous forms of imagery associated with hidden meanings and conspiracy theories have been used both on cigars and in the company’s advertisements.
For its newest line, The Group of Five, brand owner Dion Giolito is keeping things mysterious.
“There is just as much mystery surrounding the tobacco as there is about The Group of Five namesake,” said the company in a press release when the cigars were announced in March. What the company has said is that the blend is the same across the five cigars in the group, with a high-priming viso of a tobacco varietal that Illusione says hasn’t been grown in Nicaragua until recently. The company has confirmed that there is Nicaraguan criollo 98 and corojo 99 in the blend, but where those leaves appear and what else is in the blend remains under wraps.
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