The Brick

Brand Overview

History of the Brand: The Brick was established by a group of cigar enthusiasts who wanted to create a cigar that was both robust and approachable. Their aim was to craft a cigar that would appeal to both novice and seasoned smokers. Since its inception, The Brick has focused on quality and consistency, earning a loyal following.

Founding Year: 2010

Overall Reputation in the Cigar Industry: The Brick has carved out a niche for itself with its unique blend and consistent quality. It’s often praised for its bold flavors yet smooth smoking experience. The Brand has received positive reviews for its value proposition, offering premium quality at a reasonable price. However, some critics argue that it lacks the complexity found in more traditional, high-end cigars.

History

Release Date: October 2010

The Brick was introduced as a bold statement in the Cigar world, aiming to redefine what a full-bodied cigar could be. “We wanted to make a cigar that was like a brick – solid, dependable, and with a strong foundation,” said one of the founders. The line was well-received for its innovative approach to blending, focusing on a balance between strength and flavor.

The Brick Attributes

Concept & Inspiration: Inspired by the idea of creating a cigar that’s as solid and reliable as a brick, The Brick aims to deliver a consistent smoking experience. The concept was to craft a cigar that would be the cornerstone of any smoker’s collection, offering a dependable and enjoyable smoke every time.

General Characteristics: Full-bodied, rich, smooth, consistent, well-constructed

Tasting Notes: Dark chocolate, espresso, leather, spice, hints of cedar

Tobacco Details

Wrapper: Ecuadorian Habano

Binder: Nicaraguan

Filler: Nicaraguan, Honduran

Aging Process and Notes: The Brick Cigars undergo a minimum of 6 months aging post-rolling to ensure flavor maturation and a smooth burn.

Strength Estimate: Medium to Full

Production and Quality

Manufacturing: Hand-rolled

Quality Checks: Each cigar is inspected for construction, draw, and appearance. The Brick employs a rigorous quality control process, including a pre-shipment burn test to ensure consistency.

Who Will Appreciate The Brick?

Target Audience: Smokers looking for a reliable, full-flavored cigar without breaking the bank.

Pricing Strategy: The Brick positions itself as a premium yet accessible cigar, offering high quality at a mid-tier price point.

Type of Smoker: Experienced smokers who appreciate a full-bodied smoke, but also suitable for those new to cigars looking for a bold experience.

Pairings

• Scotch, particularly a peaty Islay single malt
• Strong black coffee or espresso
• Dark chocolate with high cocoa content

Conclusion

The Brick stands out for its commitment to delivering a robust, flavorful cigar at a price point that doesn’t intimidate. Its reputation for consistency and quality makes it a favorite among those who enjoy a full-bodied smoke. While it might not offer the nuanced complexity of some boutique brands, its approachability and solid construction make it a reliable choice for both casual and serious cigar enthusiasts.

FAQ:

• Q: Where can I buy The Brick cigars?

  A: You can purchase The Brick cigars at Hiland’s Cigars, known for their excellent customer service, fast shipping, and competitive prices.

• Q: How should I store The Brick cigars?

  A: Store them in a humidor at 65-70% humidity to maintain their quality and flavor profile.

• Q: What makes The Brick different from other full-bodied cigars?

  A: The Brick focuses on a balance of strength and smoothness, making it less harsh than some other full-bodied cigars while still delivering a rich flavor profile.

• Q: Are there any special promotions for The Brick at Hiland’s Cigars?

  A: Check Hiland’s Cigars website regularly for promotions, discounts, and special offers on The Brick cigars.

• Q: Can beginners enjoy The Brick?

  A: Yes, while it’s full-bodied, The Brick’s smooth nature makes it approachable for Beginners looking to explore stronger cigars.