MUWAT

Brand Overview

History of the Brand: MUWAT, which stands for My Uzi Weighs a Ton, was created by Drew Estate in collaboration with Joya de Nicaragua. It was introduced as a playful yet bold entry into the cigar market, aiming to blend traditional cigar-making with a modern, edgy aesthetic. The brand quickly gained a cult following for its unique branding and robust flavors.

Founding Year: 2011

Overall Reputation in the Cigar Industry: MUWAT has carved out a niche for itself with its unconventional marketing and bold flavors. It’s often praised for its creativity and the quality of its blends, appealing to both new smokers looking for something different and seasoned aficionados who appreciate a well-crafted Cigar. The Brand‘s reputation is bolstered by its association with Drew Estate, known for innovation in the cigar world. However, some traditionalists might find its branding too avant-garde.

History

Release Date: October 2011

MUWAT was launched with much fanfare, featuring a unique blend of Nicaraguan tobaccos and a distinctive marketing campaign. Jonathan Drew, co-founder of Drew Estate, described it as “a cigar that breaks all the rules.” The line was intended to be a fun, rebellious addition to the cigar market, challenging the norms with its bold flavors and packaging.

MUWAT Attributes

Concept & Inspiration: Inspired by the desire to create something different, MUWAT was conceptualized as a cigar that would appeal to a younger demographic while still maintaining the quality expected by seasoned smokers. The inspiration came from urban culture, music, and a desire to disrupt the traditional cigar market.

General Characteristics: Full-bodied, rich, complex, bold, aromatic

Tasting Notes: Dark chocolate, espresso, leather, spice, earthiness

Notable MUWAT Ratings

• MUWAT Bait Fish, 92, Cigar Aficionado
• MUWAT Kentucky Fire Cured, 90, Cigar Journal

Summary: MUWAT cigars have received high praise for their innovative blends and unique flavor profiles, often scoring well in cigar reviews for their boldness and complexity.

Tobacco Details

Wrapper: Various, including Connecticut Broadleaf, San Andres, and Kentucky Fire Cured

Binder: Nicaraguan

Filler: Nicaraguan

Aging Process and Notes: MUWAT Cigars undergo a meticulous aging process to ensure the flavors meld together, often aged for several months to a year.

Strength Estimate: Medium to Full

Production and Quality

Manufacturing: Hand-rolled

Quality Checks: Each cigar undergoes rigorous quality checks, including visual inspection, draw testing, and burn consistency checks to ensure a premium smoking experience.

Unique Packing

MUWAT cigars are known for their distinctive packaging, often featuring graffiti-inspired designs and unconventional box shapes, which reflect the brand’s rebellious spirit.

Who Will Appreciate MUWAT?

Target Audience: Young adults, cigar enthusiasts looking for something different, fans of bold flavors.

Pricing Strategy: MUWAT offers a range of prices, making it accessible to a broad audience while still providing premium options for those willing to spend more.

Type of Smoker: All, with a particular appeal to New and Experienced smokers.

Pairings

• Whiskey, especially bourbon or rye
• Strong coffee or espresso
• Dark chocolate

Conclusion

MUWAT stands out in the cigar world for its bold flavors, innovative marketing, and unique branding. It appeals to those who appreciate a cigar that doesn’t take itself too seriously but delivers on taste and quality. Its reputation for creativity and quality makes it a must-try for anyone looking to explore beyond traditional cigar offerings.

FAQ:

• Q: Where can I buy MUWAT cigars?

  A: You can purchase MUWAT cigars at Hiland’s Cigars, known for their excellent customer service, fast shipping, and competitive prices.

• Q: Are MUWAT cigars suitable for beginners?

  A: While MUWAT offers some milder options, many of their cigars are full-bodied, which might be overwhelming for Beginners. However, they can be a great introduction to more complex flavors for those looking to expand their palate.

• Q: What makes MUWAT different from other cigar brands?

  A: MUWAT differentiates itself with its edgy branding, unique flavor profiles, and the use of unconventional tobaccos like Kentucky Fire Cured, which adds a distinctive smoky flavor.

• Q: How should I store MUWAT cigars?

  A: Like all premium cigars, MUWAT should be stored in a humidor with a relative humidity of 65-70% to maintain their quality and flavor.

• Q: Can I find MUWAT cigars in different sizes?

  A: Yes, MUWAT offers a variety of vitolas to cater to different smoking preferences, from robustos to toros.