The Edge

Brand Overview

History of the Brand: The Edge by Rocky Patel is a line known for its bold flavors and innovative approach to cigar making. It was introduced to cater to a new generation of cigar smokers looking for something different from traditional offerings. The brand quickly gained a reputation for pushing boundaries with its unique blends and aggressive marketing.

Founding Year: 2004

Overall Reputation in the Cigar Industry: The Edge has established itself as a modern classic in the Cigar world, often praised for its consistent quality and bold taste profiles. It’s seen as a Brand that appeals to both novice and seasoned smokers due to its approachable yet complex flavors. Critics and enthusiasts alike commend Rocky Patel for his innovation, with The Edge often cited in discussions about the evolution of cigar tastes. However, some traditionalists argue that it lacks the subtlety of older, more established brands.

History

Release Date: October 2004

The Edge was launched as Rocky Patel’s response to the demand for a fuller-bodied cigar with a modern twist. “We wanted to create something that was edgy, something that would stand out,” said Rocky Patel. The line was an immediate hit, with its unique blend and packaging capturing the attention of the cigar community. It was designed to be a departure from the traditional, offering a new experience for cigar aficionados.

The Edge Attributes

Concept & Inspiration: The Edge was inspired by the desire to offer a cigar that breaks from tradition, focusing on bold flavors and a modern aesthetic. It was conceptualized to appeal to a younger demographic while still maintaining the quality expected by seasoned smokers.

General Characteristics: Full-bodied, rich, complex, smooth, consistent

Tasting Notes: Coffee, dark chocolate, spice, leather, cedar

Notable The Edge Ratings

• The Edge Maduro, 92, Cigar Aficionado
• The Edge Sumatra, 90, Cigar Journal

Summary: The Edge has received high praise for its bold flavors and consistent quality, with ratings reflecting its appeal to a wide range of cigar enthusiasts. Its scores indicate a well-crafted cigar that delivers a memorable smoking experience.

Tobacco Details

Wrapper: Various (Maduro, Sumatra, Corojo)

Binder: Nicaraguan

Filler: Nicaraguan

Aging Process and Notes: The Edge cigars undergo a meticulous aging process, with tobaccos aged for at least 2 years to ensure a smooth, rich flavor profile.

Strength Estimate: Medium to Full

Production and Quality

Manufacturing: Hand-rolled

Quality Checks: Each cigar undergoes multiple quality checks, from the selection of leaves to the final roll, ensuring uniformity in size, shape, and draw.

Unique Packing

The Edge Cigars come in distinctive boxes with a modern, edgy design, reflecting the brand’s innovative spirit.

Who Will Appreciate The Edge?

Target Audience: Young professionals, cigar enthusiasts looking for bold flavors, and those interested in modern cigar trends.

Pricing Strategy: Positioned as a premium yet accessible cigar, offering value for money with its quality and flavor profile.

Type of Smoker: Experienced smokers looking for something new, and those transitioning from mild to fuller-bodied cigars.

Pairings

• Scotch, particularly a peaty Islay
• Espresso or strong coffee
• Dark chocolate with high cocoa content

Conclusion

The Edge by Rocky Patel stands out as a bold, innovative line that has successfully captured the attention of the cigar community. Its reputation for quality, unique flavor profiles, and modern appeal make it a favorite among those looking for a robust smoking experience. While it might not cater to traditionalists, its consistent high ratings and the brand’s commitment to innovation ensure its place in the modern cigar landscape.

FAQ:

• Q: Where can I buy The Edge cigars?

  A: You can purchase The Edge cigars at Hiland’s Cigars, known for their excellent customer service, fast shipping, and competitive prices.

• Q: What makes The Edge different from other Rocky Patel cigars?

  A: The Edge is designed to be more full-bodied and edgy, with unique blends and packaging that set it apart from other lines in the Rocky Patel portfolio.

• Q: Are The Edge cigars suitable for beginners?

  A: While they can be enjoyed by Beginners, The Edge’s full flavor might be more appreciated by those with some cigar smoking experience.

• Q: How should I store The Edge cigars?

  A: Store them in a humidor at 65-70% humidity to maintain their quality and flavor.

• Q: Can I age The Edge cigars further?

  A: Yes, aging can enhance the flavors, but they are crafted to be enjoyed right away as well.