Room 101

Brand Overview

History of the Brand: Room 101 was founded by Matt Booth, a designer known for his work in fashion and music. The brand quickly gained notoriety for its bold, unconventional approach to cigar branding and marketing, often incorporating dark, edgy themes into its product lines.

Founding Year: 2003

Overall Reputation in the Cigar Industry: Room 101 has carved out a niche for itself with its unique branding and high-quality cigars. The Brand has been recognized for pushing the boundaries of traditional Cigar marketing, earning accolades for both its creative packaging and the complexity of its blends. It has become a favorite among cigar enthusiasts looking for something different from the mainstream offerings.

Tobacco Facilities: Room 101 Cigars are primarily produced in the Tabacalera Palma factory in the Dominican Republic, known for its meticulous craftsmanship.

Room 101 Overview

Room 101 cigars are not just about smoking; they are an experience. Founded by Matt Booth, the brand reflects his eclectic background in design, music, and fashion, bringing a fresh perspective to the cigar world. Known for its dark, often macabre themes, Room 101 cigars stand out with their bold flavors and unique packaging, appealing to those who appreciate a cigar with a story.

Quotes by the Creator: “I wanted to create a cigar that was as much about the experience as it was about the smoke.” – Matt Booth

Important Sub-Brands: Room 101 includes sub-brands like Room 101 Miami, Room 101 OSOK (One Shot One Kill), and Room 101 Daruma.

Room 101 Attributes

Concept & Inspiration: Room 101’s concept is rooted in the idea of creating a cigar that tells a story, often inspired by Booth’s personal experiences, travels, and his fascination with the darker side of life. The brand aims to evoke emotion and provoke thought through its cigars.

General Characteristics: Bold flavors, complex profiles, unique packaging, edgy themes, high-quality tobacco.

Notable Room 101 Ratings

• Room 101 Daruma, 92, Cigar Aficionado
• Room 101 OSOK, 90, Cigar Journal

Summary: Room 101 cigars are consistently rated well for their unique flavor profiles and construction, appealing to those who seek a memorable smoking experience.

Tobacco Details

Wrapper: Often uses a Connecticut Broadleaf or Ecuadorian Habano wrapper, known for their rich, dark appearance and robust flavors.

Binder: Typically Nicaraguan or Dominican, providing a solid structure and adding to the cigar’s complexity.

Filler: A blend of Nicaraguan, Dominican, and sometimes Honduran tobaccos, offering a full-bodied experience with layers of flavor.

Aging Process and Notes: Room 101 cigars undergo an extensive aging process, which can last from 6 months to over a year, enhancing the Tobacco‘s natural flavors and ensuring a smooth, well-rounded smoke.

Strength Estimate: Medium to Full

Production and Quality

Manufacturing: Hand-rolled in the Dominican Republic, ensuring each cigar meets the brand’s high standards for quality and consistency.

Quality Checks: Each cigar undergoes multiple quality checks, from the selection of leaves to the final roll, ensuring uniformity and excellence in every stick.

Unique Packaging

Room 101 cigars are known for their distinctive packaging, often featuring dark, gothic imagery or unique box designs that reflect the brand’s unconventional ethos.

Who Will Appreciate Room 101?

Target Audience: Room 101 appeals to cigar smokers who appreciate art, design, and storytelling in their smoking experience, as well as those who enjoy full-flavored, complex cigars.

Pricing Strategy: Positioned as a premium brand, Room 101 cigars are priced to reflect their quality, uniqueness, and the artisanal process behind them.

Type of Smoker: These cigars are best suited for experienced smokers or those looking to explore beyond traditional cigar offerings.

Pairings

• Scotch or aged rum
• Dark chocolate
• Strong coffee or espresso
• Full-bodied red wines like Cabernet Sauvignon or Syrah

Conclusion

Room 101 cigars offer an intriguing blend of art, flavor, and narrative, making them a standout choice for those who seek more than just a smoke. Their bold flavors, combined with the brand’s unique identity, provide a memorable experience. The high ratings and thoughtful pairings further enhance the allure of Room 101, making it a must-try for any cigar aficionado looking for something different.

FAQ:

• Q: Where can I buy Room 101 cigars?

  A: You can purchase Room 101 cigars at Hiland’s Cigars, known for their excellent customer service, fast shipping, and competitive prices.

• Q: Are Room 101 cigars suitable for beginners?

  A: While Room 101 cigars can be enjoyed by all, their full-bodied nature might be more appreciated by those with some cigar smoking experience.

• Q: What makes Room 101 cigars unique?

  A: Room 101 cigars are known for their bold flavors, unique packaging, and the storytelling aspect that Matt Booth brings to each blend.

• Q: How should I store Room 101 cigars?

  A: Store them in a humidor at 65-70% humidity to preserve their quality and flavor profile.

• Q: Can I find Room 101 cigars at a discount?

  A: Yes, Hiland’s Cigars often has promotions and discounts on Room 101 cigars, making it a great place to buy them at a reduced price.